5 things businesses can learn from bees
Find out 5 things that business owners could learn from bees in our blog.
We’re fast approaching one of the most exciting time of the year again, that’s right, on December 7th it will be small business Saturday (SBS)! It’s the UK’s biggest and most important small business initiative.
SBS exists not only to celebrate all the small independent business owners out there, but it’s also a great way to boost sales and market your efforts.
So, to do our bit, we’ve put together some top tips on how to get ready for and make the most out of SBS 2019.
Before the big day arrives, spruce up your online presence and ensure it’s the best it can be by checking all the information on your website is correct and up to date including maps, offers and contact details. It’s the first place people will go so you want their first impression of your business to be positive.
Use your social media channels to drum up interest and show what you have to offer too. Here are a few pointers:
This year SBS is partnering with iDEA (the Duke of York inspiring digital enterprise award) and offering free expert online training to small businesses all over the UK.
The courses cover everything from cyber-security to customer relationship management, and, as part of the scheme, participants can take on a series of challenges which add up and count towards a Bronze, Silver or Gold Inspiring Digital Enterprise Award.
If all that doesn’t sound tempting enough, here are some extra perks:
Sold? To register head here.
Do everything you can to harness the selling power of SBS for your business. Now in its seventh year, in 2018 an estimated £812 million was spent on small business Saturday, so you want to make sure you’re getting a slice of that pie.
How? We’ve got three great ideas on how you can use SBS to boost your profits.
Putting on an event is a great way to attract both existing and new customers. You could put on music, food or entertainment, whatever it is you think will pull people in. Consider asking other local businesses to sponsor you or come and showcase their product on the day. And remember, make sure people hear about your event by making plenty of noise on social media in the run-up.
What it is will depend entirely on the nature of your business, but whether you offer a discounted price for anyone buying more than one bottle of shampoo or 10% off a bottle of prosecco, shout about your offer from the rooftops and make sure people know it’s only available on SBS.
Tip: If you’ve got excess stock, use SBS as an opportunity to sell it at a discounted price.
There’s not much point in going to all the trouble of throwing an event or shouting about your great SBS offers if customers turn up and can’t pay for your products.
If you currently only accept cash and your payment system needs updating, do your best to get it done before SBS. Afterall, in 2018 more money was spent with cards than cash and customers are likely to spend more if you’ve got the facility to accept card transactions.
If you make the most of SBS and turn it into an event you’re bound to bring loads of new faces through the door. So, use the opportunity to build loyalty. Even if they are only there for the free food, you can take things one step further so they come back again and again.
Why not put on a raffle with great prizes on offer? Like a free cut and blow or a three course meal for two. Whoever the lucky winners are they’ll be eager to claim their winnings.
Tip: Use the opportunity to sign as many people up for your newsletter as you can. A nifty idea is to have a small incentive on offer (like some sweets or a cake) for anyone who puts their name and email address down.
Don’t be afraid to ask anyone and everyone you meet on SBS to help push your business on their own social media channels.
Using the incentive idea again, ask people to check-in to your business in exchange for a little treat (e.g. biscuits, chocolate or a free pen). Take loads of photos of people enjoying themselves, post them far and wide, and let the engagement roll in - it’ll give off a great impression and probably get shared by your guests, reaching a whole new audience.
SBS put on their infamous bus tour year-on-year. It stops at 27 locations over five weeks and offers loads of great opportunities for small business owners, like:
The bus tour runs from the 4th of November to the 4th of December and at each of the stops you can pick up a free SBS 2019 poster, so it’s well worth popping along and seeing what they have on offer to benefit your small business - don’t forget to pick up your poster and hopefully attract even more people to your SBS shin-dig!