Get one step ahead with the latest, best digital tools
From quality content, social media tips and branding to note-taking, these tools are sure to keep you ahead of the game, and leagues above your competitors.
1. Google Analytics – using this tool will help you track where your website visitors are coming from, how they found you, user demographics and which keywords were used by visitors in the search engines to get to your website. This information helps you to build up an idea of who your customers are and how they move through your sales funnel.
2. Canva – a web-based design tool that lets you create unique images to share on your blog, social networks and much more. You don’t have to be a fully-fledged designer in order to use Canva – you’ll be producing some really attractive imagery in no time thanks to its intuitive interface and workflow.
3. Buzzsumo – use Buzzsumo to help generate ideas for your blog. It’s an extremely insightful tool – type in any topic, keyword or phrase and Buzzsumo will return all the most popular content pieces surrounding your particular search. You can see what’s trending, most read and most interacted with on social media – and use this information to decide what kind of content or social media marketing campaign would work best for your business.
4. Trello – organise your daily tasks or manage projects with a series of ‘boards’, ‘lists’ and ‘cards’, like an online whiteboard with lists of sticky notes. You can assign tasks, set due dates and collaborate on each individual task while still seeing the whole picture.
5. Expensify – this tool imports expenses straight from a credit card to create free expense reports quickly and efficiently. Its intelligent automation handles your company expenses in realtime, giving you one less thing to worry about. It tracks time, captures receipts and documents mileage and business travel.
6. Slack – makes internal communications smooth and efficient. Slack is a realtime messaging service that encourages and simplifies topic or project-based conversations between colleagues, which can, in turn, improve productivity. Create multiple ‘channels’ (like chat rooms) so that you can talk about specific projects with all the relevant people involved.
7. Hootsuite – the most widely used platform for managing social media. Hootsuite is a social media management dashboard used by more than ten million professionals worldwide. You can schedule social posts, find out what your audience is saying about you, and explore what kind of social posts are performing well. Need we say more?
8. Feedly – educate yourself with Feedly. This news aggregator application for multiple web browsers and mobile devices compiles newsfeeds from a variety of online sources for the user to read and share with others. Learn about what matters to you most – whether you’re focused on design, copywriting, social media, PR or another topic entirely!
9. Adobe eSign – an electronic signature solution that makes your job that little bit easier. You can cut out the cost and hassle of manual and paper-based tasks, such as signing contracts and invoices, bringing speed to every business transaction while gaining control over the process from start to finish with the ability to track the progress of each document.
10. Evernote – capture everything you need to know with Evernote. This handy app and web platform is designed for note taking, organising and archiving. Create to-do lists, save photos, record meetings, and even handwrite ‘ink’ notes. Evernote is the perfect platform for you if you like to keep everything in one place.
With this list of great digital tools, your daily tasks should become easier, and much more efficient.