Starting a business checklist
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We are now entering the prime sales season for retailers, which means Black Friday is around the corner. It’s tomorrow in fact!
Now you may or may not have decided to create special offers for this day. But if you are in the latter category you may want to consider some last-minute ideas.
Why not offer your existing customers a 10% discount? You could send out an email stating your offers and that your ‘Sale ends Monday’.
Or you could use this as an opportunity to get more customer data – why not offer new customers 5% off Black Friday prices if they sign up to your mailing list over the weekend?
You may not have time to run a big promotion but that doesn’t mean that you can’t show people that you are having a Black Friday sale.
Consider getting some signage set up for the day. This will give you a better chance of being discovered by passers-by.
What could you do? Look at your storefront, make it clear that Black Friday is happening. Put the best offers in your window. This means that they can be in no doubt about what is on offer.
Another effective way to use signage is by using outdoor pavement signage. You’ve no doubt seen this in countless places. Shops and cafes utilise this all the time and it’s the perfect way to draw people into your store.
For Black Friday this is particularly useful, as you can use this to promote any deals you have going on for customers who happen to be walking past.
If certain items in your store aren’t selling, this is a good opportunity to cut the price on them so you can make room for items which sell better throughout the year.
But don’t reduce everything! Black Friday is a great way to lure people into buying full priced stock too. So product placement needs to be considered here. Put your best selling items next to your sale stuff and people might be tempted!
Think about it: many people will be at work. So if you decide to shut at 5 pm you might miss out on business from customers on their way home. Extend your opening hours and give those who have just finished work the opportunity to take advantage of any deals you have. It’s a serious day of spending, you should take advantage of it.
Just remember to weigh up your costs though – if you need extra staff, make sure this will balance out with the sales you’ll make.
Finally, if you go to all of this effort, you want to offer your customers an easy way to pay and you certainly don’t want to miss out on those who want to pay on card.
With contactless, chip and PIN and mobile payments taking over, it’s a good time to consider accepting them if you don’t already do so.
We can help. We’re specialists in offering card payments. So get in touch today and see how we can help your business.