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Brand building – gift cards support brand building by literally inserting the brand into customers hands and wallet
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Increased sales
– surveys have reported an increase in the sale of gift cards over
paper vouchers of 30% or greater. Up to 60% of cardholders spend more
than the original value of the card – average sales uplift of
£25-£30
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Breakage – gift card value that is never redeemed. Typically 6-10% – goes straight to the bottom line
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Lowering operating costs – studies have shown that electronic gift cards are 33% less expensive to manage
than paper-based gift vouchers
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Increased security – cards have no value until they are activated at the point-of-sale
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Easier reconciliation – back office reconciliation and reporting is improved thanks to automated online
transaction processing
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Improved reporting – view real time reports via the alphyra merchant web application
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Marketing opportunities – gift cards are perfect for marketing campaigns to attract new customers.
